Feather

Jay Reno explains how his experience moving frequently, seeing furniture waste, and observing a shift toward flexibility led him to start Feather. He describes testing the idea with a low cost MVP, then refining the business from furniture rental to a subscription that lets customers decide later whether to own or return items. The talk highlights the operational and software challenges of delivering and managing physical inventory, along with lessons on validating demand, building a team, and expanding into new markets. Reno also shares advice on setting focused goals, pursuing a few high potential opportunities, and resetting after the intensity of an accelerator.