Grouper

The talk explains the core metrics for consumer startups: user growth, organic versus paid acquisition, unit economics, retention, and Net Promoter Score. It distinguishes virality, where users bring in other users, from network effects, where a product becomes more valuable as more people join. The speaker recommends measuring acquisition cost by channel and by users who become active and retained, and finding the product behaviors that predict long-term retention. The benchmarks are guidance rather than universal rules; founders should adapt them to their business and industry.