8:17Know Why You're Starting a Company
Danae Ringelmann explains why founders should stay anchored to the reason they started a company. A clear purpose can help founders find co-founders, adapt their original idea, persist through hard periods, and make practical choices about strategy and product. She uses Indiegogo’s open platform, global reach, and range of funding options as examples of decisions guided by its mission to democratize access to capital. She closes with the “five whys” exercise for finding the belief at the core of a company’s purpose.
