Textio

Kieran Snyder traces how her background in linguistics, software, and writing led to Textio, which she co-founded with Jensen Harris. She explains how the company used a Kickstarter predictor to validate its language-analysis technology, then focused on job posts as a market where it could deliver measurable value. The talk covers lessons from choosing a co-founder, positioning and pricing an enterprise product, and broadening the company’s public story from hiring bias to augmented writing. Her advice is to start with a focused problem where the team has a clear advantage, make packaging and pricing part of the product, and keep the larger ambition in view.