Adobe Firefly

Scott Belsky argues that smaller teams and people working across functions can make decisions faster, and that AI may help larger organizations capture some of those benefits. He says product teams should build from customer empathy, keep the first-mile experience simple, and polish the features that differentiate a product before launch. For generative AI products, he describes Adobe’s approach of testing ideas in a playground, using progressive disclosure, grounding work in customer needs, and considering ethics and safeguards. His four-P framework for exploring AI is play, pilot, protect the pilot team with learning-focused measures, and invite provocation.