Ask AI

Amplitude CEO and co-founder Spencer Skates describes how the company moved from skepticism about AI to making it a major strategic priority. He explains that hands-on use of AI coding tools and a company-wide AI Week helped employees see what the technology could do, leading to bottom-up product ideas and dedicated AI teams. Skates contrasts SaaS’s customer-led development loop with AI product development, where teams first need to understand the models’ uneven capabilities. He also discusses Amplitude’s AI products, the organizational changes behind them, and why he sees an opportunity to reinvent analytics while preserving reliable workflows.