Design Review

Framer CEO and co-founder Yorg van Dijk reviews startup websites and explains how to make them clearer and more effective at converting visitors. His main advice is to show the product early, explain its value in concrete terms, and use calls to action that let visitors experience it before asking for a meeting or account. He also discusses using animation to guide attention, while warning that excessive or vague motion can distract. Across the reviews, he recommends simplifying pages, making proof more credible, and testing whether unfamiliar visitors understand what a product does.

Katie Dill, head of design at Stripe, reviews five startup websites and explains how to make them clearer and more effective. She recommends stating what a product does and who it serves early, giving visitors useful information as they scan, and making calls to action easy to find. Visual effects, animation, screenshots, and branding should support the message without adding clutter or reducing usability. She also emphasizes testing reactions with real users, checking mobile layouts, and following the customer journey from the first promise through signup.