Fashnear

Vidit Aatrey explains how Meesho helps people in India start social stores by connecting resellers with suppliers and enabling sales through platforms such as WhatsApp. He describes how the company discovered its audience, pivoted from a hyperlocal fashion marketplace, and grew as more people came online and became comfortable transacting digitally. The talk covers Meesho’s focus on trust, reseller income, user feedback, and balancing fast growth with product quality. Aatrey also shares lessons on choosing a co-founder, staying close to users, and building for audiences whose problems founders may not share.