Freepik

Stripe’s Katie Dill explains why the company redesigned its homepage: its business had expanded beyond payments, while the old site had grown long and lost a clear story. She walks through choices such as the visual Bento section, product overlays, motion, and a GDP counter, showing how each is meant to help visitors understand Stripe’s range and build trust. The talk also covers how AI speeds up design exploration and prototyping while leaving craft, taste, and quality decisions to people. Dill closes with principles for product design: judge work as users experience it, resist settling for mediocre results, and ship quality improvements so teams can learn from real use.