Jambot

Yuhki Yamashita explains how PMs can partner with designers by understanding design constraints, speaking in terms of user needs, and making a clear case for why a problem matters. He describes Figma’s craft-focused product culture and how FigJam grew from customers’ creative uses of Figma Design into a more accessible, playful collaboration tool. The team developed FigJam AI features around concrete workflow problems such as starting meetings, organizing brainstorms, and summarizing next steps, then improved quality through hands-on iteration and user feedback. He also discusses balancing power and simplicity, helping non-designers learn through collaboration and experimentation, and keeping a maker culture as Figma grows.