Morales

Jay Rosenkrantz explains how Figments creates virtual characters with fictional storylines who compete in esports, starting with Morales, a robot character built around Super Smash Bros. Ultimate. He describes Figments’ performer-friendly production tools, which combine streaming pipelines with motion capture and use Unreal Engine and ARKit to support remote content creation. The talk also covers brand partnerships that put digital products into livestreams, including collaborations with Reebok and Guayakí Yerba Mate. Rosenkrantz closes with Figments’ plans to add characters and grow into a media and entertainment company.