Play at the Speed of Play: Launch Products People Love

Mark Pincus argues that consumer products are difficult to fund right now, but AI could enable a new wave of widely used services as intelligence becomes cheaper. He explains his “proven, better, new” method: reuse established product mechanics, improve what users already value, and test one novel idea at a time without becoming attached to it. The conversation also covers founder involvement, company culture, distribution, and how to keep building through periods when no product idea feels compelling. His advice is to start exploring the consumer services that could become possible as AI costs fall, even before they are affordable to everyone.