PostHog support product

James explains how PostHog moved from product analytics toward self-driving software that uses product data and AI to identify problems and ship fixes. He argues that startup ideas can be easier to recruit for, market, and fund when they are ambitious and remarkable, while stressing that founders still need to ship small steps and learn quickly. He describes how co-founders can trade responsibilities as their strengths and interests change, and how rapid customer feedback helped PostHog decide when to pivot. He also encourages European founders to focus on a venture’s potential upside and treat go-to-market as part of the product.