30:10If Your Customers Don't Love It or Hate It, You've Already Lost
Groww’s co-founder explains how the company moved from an unsuccessful robo-advisor to an investment platform built around customer choice, transparency, and frictionless onboarding. He describes finding product-market fit through customer conversations, strong word of mouth, and a willingness to leave monetization unresolved while reducing other risks. The talk argues that consumer companies should focus on understanding customers, use their own products, and build features customers either love or strongly dislike. It also covers how AI lowers the barrier to building products, why co-founders need shared values and clear ownership, and the importance of enjoying the work.