SafeSearch

Matt Cutts describes joining Google as its 71st employee in 2000, working across SafeSearch, advertising, search quality, and web spam, and managing the web spam team. He explains how Google developed self-service advertising, handled spam and search quality, and learned to communicate SEO guidance without exposing tactics. He then discusses the U.S. Digital Service’s work to improve government technology through multidisciplinary teams, better procurement, user research, and short tours of service. The talk also covers the tradeoffs of public service, digital wellbeing, human-centered design, data authenticity, and encryption policy.