WhoBuilt

Key facts

Founded by
Ammon Bartram, co-founder
People
Acquired
acquired by Autodesk

Timeline 3

Dated events, newest first. Open the sources under any item.

How we verify
Acquisition1Founded1People1
20231 event
  1. reported 2023-01People
    Michael Seibel is founder at Socialcam
    “when I was starting Socialcam” 25:04
    Unverified1 source· Talk
20171 event
  1. as of May 2017Founded
    Ammon Bartram founded Socialcam
    co-founder
    “a co-founder of Socialcam” 0:00
    Unverified1 source· Talk
20121 event
  1. 2012Acquisition
    Acquired by Autodesk
    “we were acquired by Autodesk in 2012” 0:43
    Unverified1 source· Talk

Talks 2

29:12
The Secrets To Setting Smarter Goals

Michael Seibel and Dalton Caldwell explain how founders can set goals that motivate useful action and reflect whether their business is working. They warn against unrealistic goals, misleading metrics, superficial comparisons, and sandbagging, and argue that founders should learn from missed goals rather than cheat or make excuses. They also examine the costs of chasing fundraising, rapid hiring, executive teams, expansion, acquisitions, or investing before the core business is ready. Their takeaway is to focus on building a good business and improving at setting and accomplishing goals over time.

Jan 11, 2023· 29 minMentioned 25:04
41:42
Hiring Engineers

Ammon Bartram explains why hiring interviews are noisy: companies define engineering skill differently, and short interview problems only imperfectly predict success on long, complex work. He recommends deciding which skills matter for a company, using consistent evaluation, and refining the process against results. Triplebyte separates its assessment into programming productivity, computer science knowledge, debugging, and system design, while favoring relatively easy problems that produce fewer false negatives. He also discusses candidate preparation, résumé screening, trial employment, interview fairness, and ways to reduce stress and bias.

May 17, 2017· 42 minMentioned 0:43