29:12Michael Seibel and Dalton Caldwell explain how founders can set goals that motivate useful action and reflect whether their business is working. They warn against unrealistic goals, misleading metrics, superficial comparisons, and sandbagging, and argue that founders should learn from missed goals rather than cheat or make excuses. They also examine the costs of chasing fundraising, rapid hiring, executive teams, expansion, acquisitions, or investing before the core business is ready. Their takeaway is to focus on building a good business and improving at setting and accomplishing goals over time.
