WhoBuilt

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Capabilities
Advertisers pay only for true views

From talks

Results and examples shared in single talks

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Dated events, newest first. Open the sources under any item.

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Launch1Capability1
20242 events
  1. reported 2024-09Capability
    Advertisers pay only for true views
    “you only pay for true views” 0:55
    Unverified1 source· Talk
  2. reported 2024-09Launch
    YouTube launched TrueView
    “They renamed the product TrueView.” 0:55
    Unverified1 source· Talk

Talks 1

47:12
This Framework Will Change How You Think about Your Career

Shishir Mehrotra introduces the PUSH framework: problem, solution, how, execution, as a way to assess how people handle ambiguity and create impact, beyond the size of their role or team. He illustrates it with YouTube’s skippable ads, which Lane Shackleton reframed as TrueView by focusing on advertisers’ value proposition. Mehrotra also shares practices for building trust across teams, including listening closely, earning influence through useful work, and using $100 voting to align planning with company priorities. He closes with advice on supporting independent contributors and building a career around selfless, pay-it-forward leadership.

Sep 8, 2024· 47 minDiscussed 0:55