WhoBuilt

Key facts

Launched by
Capabilities
Lower-cost ride option, about 30% cheaper; all-hybrid fleet at least in San Francisco at launch.

Timeline 2

Dated events, newest first. Open the sources under any item.

How we verify
Launch1Capability1
20131 event
  1. as of Oct 2013Capability
    Lower-cost ride option, about 30% cheaper; all-hybrid fleet at least in San Francisco at launch.
    “It's basically 30% cheaper, with an all-hybrid fleet, at least in San Francisco.” 15:17
    Unverified1 source· Talk
20121 event
  1. Jul 2012Launch
    Uber launched UberX
    “We launched it in July in San Francisco and New York.” 15:17
    Unverified1 source· Talk

Talks 2

31:32
Customer Obsession, Surviving Startup Death & Creating A New Market

DoorDash co-founder and CEO Tony Xu describes how the company found its first idea by working alongside small businesses and learning from their unsolved delivery needs. Early tests with customers, merchants, and drivers helped the founders decide to keep going, while a cash crunch and a disastrous delivery night tested their commitment to customer service. Xu explains how DoorDash created a new market by enabling delivery for restaurants without their own fleets, and why customer demand led the company to focus on suburbs. He also discusses difficult fundraising years, DoorDash's COVID-era decisions, and the long-term opportunity to help physical businesses and cities grow.

Mar 26, 2025· 32 minMentioned 9:40
28:49
Travis Kalanick at Startup School 2012

Travis Kalanick describes Uber’s early growth, marketplace model, and expansion from a high-end ride service into lower-cost options such as UberX and taxi service. He explains how Uber uses demand prediction, supply positioning, dispatch algorithms, and dynamic pricing to balance driver availability with rider demand. The talk also covers the operational work of launching in new cities, the benefits he says drivers gain, and Uber’s campaigns against regulations he views as protecting taxi incumbents. He closes by arguing that technology-enabled transportation alternatives can improve urban life and that companies bringing them to cities must be willing to challenge existing rules.

Oct 25, 2013· 29 minDiscussed 1:48