24:04Eric Migicovsky at Startup School SV 2014
Eric Migicovsky traces Pebble’s path from a bicycle computer prototype in 2008 to a smartwatch shaped by customer feedback and a developer community. He describes how the team used early prototypes, press coverage, small production runs, and close customer relationships to validate the idea. After investors passed, Pebble raised $10 million from 70,000 people on Kickstarter by focusing on notifications, fitness, and customization. The talk emphasizes building iteratively, listening to users, and creating an open platform that gains value through its community.