11:22How to Build an AI-Native Services Company
The talk presents AI-native services companies as businesses that use AI and human expertise to deliver outcomes in large service markets such as tax, law, and insurance. It explains how to choose markets, build a founding team with domain, model, and operational fluency, and treat the product as an operation that improves human throughput and consistency. Founders should limit early pilots, price around delivered value, and track model, hosting, and labor costs to build toward better margins. The speaker advises building from scratch in most cases, since buying a legacy services business rarely provides product-market fit.