amplification

Claire McDonnell and Jennifer Kim explain why founders should shape an inclusive company culture from a startup’s earliest days. They describe how everyday practices around hiring, recognition, feedback, onboarding, and cross-team respect can improve recruiting and retention while reducing bias. They also share mistakes and practical ways leaders can make it safer for employees to speak up, learn from each other, and take ownership of culture. Their advice is to start with what motivates you, care for yourself as a leader, and empower others on the team to help build the culture.