WhoBuilt

crowdfunding

Also known as Reg CF, funding, equity crowdfunding, Equity crowdfunding

Key facts

Capabilities
Can help bring a product to market, preferably after shipping and manufacturing a couple of versions.
The crowd has been less willing to back startups without professional investor support, so it often supplements professional fundraising.

Timeline 2

Dated events, newest first. Open the sources under any item.

How we verify
20221 event
  1. as of Jan 2022Capability
    Can help bring a product to market, preferably after shipping and manufacturing a couple of versions.
    “you should usually do it after you've shipped and manufactured a couple of versions” 18:52
    Unverified1 source· Talk
20171 event
  1. as of Jan 2017Capability
    The crowd has been less willing to back startups without professional investor support, so it often supplements professional fundraising.
    “the crowd has been less willing to back things that don't have professional investor support” 11:23
    Unverified1 source· Talk

Talks 5

21:19
Simple Products That Became Big Companies

The talk argues that startups should begin with one customer problem and make the simplest useful product work before adding features or scaling. OpenSea and Gusto illustrate how focused early products can grow into broader businesses over time. The speakers urge founders to validate ideas with customers rather than relying on investor approval, press, or assumptions that a model will work in another market. They also emphasize disciplined execution and warn that hardware crowdfunding creates serious risks when teams take money before they know whether or how they can deliver.

Jan 26, 2022· 21 minDiscussed 15:37
28:45
Modern Startup Funding

Carolynn Levy explains how early-stage startup fundraising shifted from lengthy, expensive preferred stock rounds toward faster, more flexible convertible securities, especially YC’s SAFE. She compares preferred stock, convertible promissory notes, and SAFEs, including how each affects ownership, debt, negotiation, and fundraising speed. She advises founders to track dilution and investor relationships, and discusses tradeoffs such as party rounds and the possibility that a SAFE may never convert. Her guidance is to choose the financing structure that fits the company and investors, while prioritizing getting back to building the business.

Sep 20, 2019· 29 minDiscussed 20:06
59:11
Startup Investor School Day 4

Andy Bromberg traces early-stage investing from the first venture funds through the rise of angels, seed funds, online fundraising platforms, crowdfunding, SAFEs, and ICOs. He describes three recurring trends: it is getting cheaper to start companies and invest in them, while markets keep pushing toward faster liquidity, with more capital reaching startups over time. He contrasts equity fundraising with token fundraising, explaining how token incentives can coordinate decentralized networks and using Filecoin as an example. He closes by discussing ICO evaluation, regulation, investor lockups, and how venture history can help anticipate changes in emerging markets.

Mar 9, 2018· 59 minDiscussed 23:22
8:17
Know Why You're Starting a Company

Danae Ringelmann explains why founders should stay anchored to the reason they started a company. A clear purpose can help founders find co-founders, adapt their original idea, persist through hard periods, and make practical choices about strategy and product. She uses Indiegogo’s open platform, global reach, and range of funding options as examples of decisions guided by its mission to democratize access to capital. She closes with the “five whys” exercise for finding the belief at the core of a company’s purpose.

May 5, 2017· 8 minDiscussed 0:21
24:34
Office Hours with Sam Altman

Sam Altman explains that early B2B sales often come from expanding a founder’s network, building something impressive, and using founder-to-founder introductions. He weighs the advantages and disadvantages of starting a company young, and advises nontechnical founders to excel at product and leadership while finding technical partners they know and trust. He discusses why equity crowdfunding has not yet reached its promise and urges students to develop their own convictions about important fields, including AI, biotechnology, clean energy, education, and VR/AR. He also describes how new computing platforms can create clusters of major companies, suggesting that daily usage is a better signal than device shipments, and shares advice on integrating an acquired company while preserving autonomy and building relationships.

Jan 11, 2017· 25 minDiscussed 11:13