crowdsourcing

Anne Wojcicki explains how her experience investing in health care led her to found 23andMe and put people in control of their genetic information. She describes how consumer access, crowdsourced data, and research could help shift health care toward prevention and better align incentives around keeping people healthy. She shares lessons on educating customers, learning from feedback, publishing evidence, hiring humble scientists, and staying focused through slow early sales. She closes with a long-term vision for personalized prevention, large-scale studies, and drug discovery.