Customer world model

Pedro Franceschi argues that company leaders should use AI themselves and redesign how their companies work around what the technology can do. At Brex, agents handle tasks across operations, with network-level controls, policies, and human review used to manage security. He says founders should focus on choosing problems and understanding customers, since those are sources of insight models may lack. The talk also covers token spending, AI adoption across teams, customer world models, and using agent interactions to improve products through evals.