20:43What Founders Can Do To Improve Their Design Game
Raphael Schaad explains why designers can be effective founders: they help shape products people want and can build, and software lets designers work closer to the thing they are making. He advises engineers and founders to learn design by making things, spend time with well-designed objects, and study classic design books. Strong design includes how a product looks, works, and is built, so founders should bring design expertise into their companies early. His process moves from user problems and intuition to quick sketches, prototypes, and feedback from users.