direct landlord outreach

Sean Mitchell explains how Rezi moved from tenant screening software to guaranteeing landlords a lease for vacant apartments, while making it faster and easier for tenants to rent. The talk covers how Rezi found its initial landlord customers through direct calls, improved its pricing and tenant screening, and used outside debt financing to fund apartment leases. Mitchell also discusses how customer feedback shaped the business, why transparency and trust matter in landlord relationships, and how founders can stay focused and manage the stress of building a company.