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20171 event
  1. as of Jun 2017uses
    Airbnb uses ethnographic research
    “you go out into the world and study something in its natural environment”
    8:10inScaling ProductYouTube

Talks 1

30:59
Scaling Product

Joe Gebbia and Reid Hoffman discuss how Airbnb found product-market fit by doing hands-on work that did not scale, then using what they learned to build scalable systems. Gebbia describes visiting hosts, taking better photos, observing how people used the service, and quickly incorporating their feedback. The talk also covers designing for trust, preserving company culture through hiring, and keeping employees connected to customers. Hoffman and Gebbia close with ways to design toward an ideal experience while accounting for what is economically feasible and scalable.

Jun 6, 2017· 31 minDiscussed 8:10