online booking

Adora Cheung describes how she and her brother Aaron spent more than three years trying ideas before finding a problem worth solving. Homejoy emerged from the difficulty Aaron had finding a cleaner who was both affordable and trustworthy, and they built confidence by finding customers themselves and learning the work firsthand. She explains how better booking and scheduling technology could improve a fragmented cleaning industry, and recounts how early investment helped them grow. The talk emphasizes persistence, hard work, learning directly from customers and workers, and staying calm when a startup faces setbacks.