quarterly planning

Elizabeth Iorns shares nine lessons from founding Science Exchange, a marketplace where researchers can order experiments from labs. She recommends solving a problem you understand personally, checking that it matters to other users, and building a team, culture, and investor relationships aligned with the company’s vision. She describes using quarterly goals and two-week sprints to make progress, while focusing on the work that matters and drawing on existing services for non-core needs. She also emphasizes hands-on relationships with early users, strong customer support, and persistence through setbacks.