38:24How Zepto Became India’s Fastest Growing Startup
Aadit Palicha explains how Zepto grew from a neighborhood grocery delivery project into a 10-minute commerce business by starting with customer needs and iterating toward faster delivery, broader selection, and control of fulfillment. He describes how hands-on delivery work and retention data helped the founders identify product-market fit, and how dark stores supported speed, quality, and selection. He also shares lessons from cash constraints, hiring, fundraising, and building an execution-focused company in India. Finally, he discusses Zepto’s expansion into food, advertising, and AI applications, and argues that founders should build for the love of building.