WhoBuilt

Advice for Hard-tech and Biotech Founders

Sep 20, 2019· 25 min· 98K views·Watch on YouTube

Speaker

Jared Friedman, a partner at Y Combinator, explains how hard-tech and biotech founders can reduce technical and market risk, make early progress, and plan fundraising at Startup School.

What makes a company hard tech

Friedman defines hard tech as work that takes substantial time and money to build, with no certainty it can be built at all. Unlike a typical app startup, where the main uncertainty is whether customers want the product, hard-tech companies often face greater technical risk. He argues that an ambitious idea can make recruiting, press attention, and investor interest easier, even when building the product is much harder.

Make progress before building the full product

When a first product would cost millions to build, Friedman advises finding smaller ways to demonstrate progress. Boom used advisors, simulations, a scale model, and airline conversations to support its case for a supersonic jet. Solugen began with a beaker that produced about a cup of hydrogen peroxide, while Astranis built a test satellite for under $50,000 to demonstrate its ability to build and launch one.

Test demand before the product is ready

Friedman recommends presales when they are possible, citing Jetpack Aviation’s campaign for its flying motorcycle. For products that cannot be presold, he suggests seeking a letter of intent, a nonbinding agreement to buy once the product is ready. A specific LOI can test whether a customer is serious, reveal the buying process and stakeholders, and help define what the company needs to build.

Raise in stages tied to milestones

Friedman cautions against asking investors for a very large sum based on an idea alone. He recommends breaking the funding need into smaller rounds, each supported by progress and tied to milestones that make the next round achievable. He says founders should keep reducing the size of each step so they can reach the next fundraising milestone without hitting a wall.

Takeaways

  • Find a small, affordable experiment that proves part of the technical idea.
  • Use customer conversations, presales, or specific LOIs to test demand early.
  • Treat a hard-to-get LOI as evidence that the problem may matter to the customer.
  • Break a large funding need into rounds linked to concrete milestones.
  • Use an ambitious mission to attract talent, while still planning carefully for hiring.

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