After studying engineering at Princeton and starting an AI PhD at Stanford, Lieb left for a job at Texas Instruments. An awkward effort to exchange phone numbers with classmates inspired Bump, an app for sharing contact information by touching phones together. Lieb and his cofounders built it as a side project, joined YC, and watched it become one of the App Store’s most popular apps.
How David Lieb Turned a Failing Startup Into Google Photos
Speaker
David Lieb, YC partner and former Google Photos product lead, discusses his path from Bump’s struggles to building Google Photos and advising founders at Y Combinator.
Bump drew attention but people did not use it often enough for the value it provided. Lieb says the team hired too quickly, raised money before understanding the business, and lacked a credible plan to make money. User interviews revealed that people mainly used Bump to share family photos, prompting the team to build Flock, which also failed to gain regular use.
Paul Graham encouraged the team to rethink the phone’s Photos app. With only four or five months of runway, they built Photo Roll, a prototype that ran only on Lieb’s iPhone. Google acquired Bump, but after an internal reorganization Lieb’s team was assigned to Google+. He kept working on a Photos concept, twice lost his place on the team, and eventually secured approval to build it. Google Photos launched in 2015 and grew to more than a billion users in under four years.
During the COVID pandemic, after the birth of his first child, Lieb went to the ER with abnormal blood test results and was diagnosed with leukemia. He spent 38 days in the hospital and faced a year of intensive chemotherapy followed by three years of easier treatment. After recovering, he decided he wanted to build products with founders, left Google in 2022, and joined YC as a coach.
Takeaways
- Talk directly with users when the product’s direction is unclear; Bump’s top users revealed an unexpected photo-sharing use case.
- Check retention and actual usage data because positive user feedback may not reflect what people do.
- Match a product’s usage frequency to the value it delivers; Bump’s low frequency and low value made retention difficult.
- Keep hiring and fundraising aligned with evidence that the business works.
- A product idea may need persistence and support across an organization, as Lieb’s Google Photos effort showed.
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What was claimed 12
- role atDavid Lieb is product lead at
Google Photos
“He’s a product director at Google, specifically for Google Photos.”
0:00inGoogle Photos Product Lead and Bump CofounderYouTube Verified2 sources· Talk
- foundedDavid Lieb founded Bump
“you’re also a co-founder of Bump”
0:00inGoogle Photos Product Lead and Bump CofounderYouTube Verified2 sources· Talk
- acquired
“we ... were ultimately acquired by Google.”
1:57inHow To Keep Your UsersYouTube Verified3 sources· Talk
- launchedBump: App Store launch
“The app went live at the end of March 2009.”
YouTube Unverified1 source· Talk
- featureFlock: Identified photos taken with friends using geolocation, social graph, and other inputs to help share them.
“It would figure out which photos you took in the presence of your actual friends.”
YouTube Unverified1 source· Talk
- built
“That’s where we kicked off building our second app, called Flock.”
YouTube Unverified1 source· Talk
- builtDavid Lieb built
Google Photos
“The plan was to turn Photo Roll around, rebuild it with Google technology, and make it Google Photos.”
YouTube Unverified1 source· Talk
- launched
Google Photos: Google I/O
“We launched it at Google I/O in 2015.”
YouTube Unverified1 source· Talk







