WhoBuilt

I Quit My High Paying Product Job to Bet on Myself

Jun 10, 2026· 15 min· 17K views·Watch on YouTube

Peter Yang, a product leader and creator formerly at Roblox, explains why he left a seven-figure product job to build a small bootstrapped business and spend more time on family and independent work.

Choose work that feels like play

Yang loved building and shipping creator products at Roblox, especially seeing creators use them. He also disliked what he calls product management theater: internal documents, stakeholder alignment, and career advancement taking priority over customer-facing work. He uses a four-zone framework to distinguish work he loves and excels at from work he dislikes, and says building products and sharing what he learns are his zones of genius.

Make room to build

Yang wants to remain a hands-on builder rather than follow a career ladder that often leads to management and calendars full of meetings. He enjoyed mentoring PMs, but also valued sweating details across product, UX, copy, and marketing, and even checking in code with AI's help. He argues that builders in any function should keep developing their craft and seek roles that leave time to build.

Trade some income for agency

After his highest-earning year, Yang concluded that more money was not worth losing control of his time. He notes that corporate decisions such as cancellations and reorganizations can limit agency, while VC-backed founders face pressure to pursue very large growth. He plans to bootstrap a small solo business, accepting lower earnings in exchange for choosing his work, collaborators, and pace; he says he waited until his business income was around his product salary before quitting.

Find people who encourage the same path

Yang credits online friends and peer groups with giving him courage to leave his job. He describes a YouTube learning group founded by Steve, a former Amazon principal engineer who built a coaching and creator business, and a PM creator group started by Ben that includes Lenny and Alina. He recommends finding people who share your goals and will talk honestly about the difficult parts.

Protect time with family

Yang says job titles and company names matter less in retirement than enjoying time with loved ones. While balancing his product job and creator business, he had gone months without breakfast with his children. Since quitting, he has walked his eight-year-old daughter to school, a 20-minute trip each way that has become the highlight of his day, and plans to follow through on spending more time with his family.

Takeaways

  • Use a work-zone map to spot tasks you enjoy and excel at, then seek more time for them.
  • Builders can pursue leadership without giving up hands-on work; look for roles with time to build.
  • Decide how much income you would trade for control over your schedule, collaborators, and priorities.
  • Explore a business on the side and compare its income with your salary before making a major career move.
  • Make recurring time for family and friends before work fills the calendar.

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  • metric
    Newsletter: Over 100,000 subscribers
    “now I have over 100,000 subscribers”
    YouTube
    Unverified1 source· Talk
  • previously at
    Steve previously at Amazon
    principal engineer for 14 years
    “spent 14 years as a principal engineer at Amazon”
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    Unverified1 source· Talk
  • feature
    Behind the Craft: membership access to AI tools
    membership access to AI tools
    “with access to my favorite AI tools like Wispr Flow and Granola”
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    Unverified1 source· Talk
  • feature
    Behind the Craft: membership access to AI tools
    membership access to AI tools
    “with access to my favorite AI tools like Wispr Flow and Granola”
    YouTube
    Unverified1 source· Talk

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