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You Need The Willingness To Learn Faster Than Anyone Else

Aug 25, 2026· 1 h 0 min· 89K views·Watch on YouTube

Speaker

Max Junestrand, co-founder and CEO of Legora, discusses building legal AI and scaling the company at Y Combinator’s Startup School, with YC partner Gustav Armstrong joining for the Q&A.

Learning the legal market from customers

Legora grew from an earlier company, Judelica, and a demo that explained stock option agreements. Junestrand and his co-founders learned the legal industry by asking lawyers to lunch and working closely with Nordic firm Mannheimer Swartling. He says founders can enter a market without domain expertise if they are willing to learn it firsthand.

Rejection, persistence, and the YC journey

Legora’s first YC interview went poorly: the founders did not yet know that lawyers worked in different practice areas. They returned to building, did more homework, and were accepted two months later under a new name and with a different platform. Junestrand describes asking for help and continuing after setbacks as important parts of the company’s early progress.

Refocusing the product and team

After raising funding, Legora had $35 million in the bank and only ten employees, so the team froze sales for six months to improve reliability before selling further. The founders replaced team-wide feature voting with a product manifesto that focused development. Junestrand says the company also shifted hiring toward people with strong growth potential and built culture around leaning in, excellence, and growing together.

Scaling through ambition and execution

Junestrand says Legora’s culture emphasizes winning, shared accountability, and acting with urgency, including its internal shorthand “blodsmak” for sustained effort. He points to Stockholm onboarding as one way the company keeps teams connected across offices. He also stresses that much of company-building happens in ordinary work: fixing bugs, serving customers, and doing the unglamorous work between major milestones.

Advice on models, skills, and leadership

In the Q&A, Junestrand says founders should focus on delivering value with today’s models while building customer relationships and evaluating which models fit each use case. He identifies storytelling, collaboration, technical ability, and fast iteration on customer feedback as useful skills. As the company grows, he says leaders must keep learning, put the company ahead of ego, and adapt to each new stage.

Takeaways

  • Learn a market by spending time with customers and observing how they work.
  • When a product is unreliable, pause selling and fix the foundations before scaling demand.
  • Write down product priorities so teams can focus instead of spreading effort across too many features.
  • Build model evaluations around real use cases to choose where cost and capability matter most.
  • Treat each growth stage as a new job, and keep learning what the company needs from you.

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