21:24Urska Srsen Speaks at Y Combinator Female Founder Conference 2016
May 31, 2016· 21 minprocessing
Results and examples shared in single talks
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“Luckily, we applied and got accepted” 15:52
“we managed to get to a working prototype” 7:26
“allows future moms to listen to their baby’s heartbeat and share the experience” 0:51
“I’m the head of design, head designer, head of product.” 2:12
“Urška Sršen, who is the co-founder of Bellabeat.” 0:03
“Sandra and I started the company in 2012.” 1:26
21:24
21:56Urška Sršen explains how she and her co-founders turned an idea for remote pregnancy monitoring into Bellabeat, a consumer wearable and app. The talk shows how building from a healthcare provider’s perspective led them to rethink the product around expectant mothers’ motivation and emotional needs. Sršen also describes navigating Europe’s fragmented startup scene, moving to the United States through Y Combinator, and growing the company through customer feedback and hard work. She credits Bellabeat’s progress to a strong team, resourceful execution, and learning to build with limited support.