WhoBuilt

Key facts

Capabilities
Smart Search, find fragrances from user preferences such as workout use and orange scent
fragrance subscription service that helps people try fragrances before committing
Investors
John, $100,000
ERA, $40,000

From talks

Results and examples shared in single talks

Timeline 7

Dated events, newest first. Open the sources under any item.

How we verify
Launch1Funding2Founded1Built1Capability2
20187 events
  1. as of Jul 2018Funding
    John invested in Scentbird
    $100,000
    “John wrote us a check for $100,000.” 10:27
    Unverified1 source· Talk
  2. as of Jul 2018Funding
    ERA invested in Scentbird
    $40,000
    “they gave us $40,000” 4:15
    Unverified1 source· Talk
  3. as of Jul 2018Launch
    “We decided to make it a subscription.” 6:05
    Unverified1 source· Talk
  4. as of Jul 2018Capability
    find fragrances from user preferences such as workout use and orange scent
    find fragrances from user preferences such as workout use and orange scent
    “One feature we called Smart Search.” 1:44
    Unverified1 source· Talk
  5. as of Jul 2018Built
    “my co-founders and I set out to build one” 1:21
    Unverified1 source· Talk
  6. as of Jul 2018Capability
    Fragrance subscription service that helps people try fragrances before committing
    “Scentbird is a fragrance subscription service” 0:03
    Unverified1 source· Talk
  7. as of Jul 2018Founded
    Mariya Nurislamova founded Scentbird
    “I’ve been building a company called Scentbird.” 0:03
    Unverified1 source· Talk

Talks by Scentbird 1

17:48
Female Founders Conference

Mariya Nurislamova describes how Scentbird evolved from an online fragrance recommender into a fragrance subscription service. Early ideas failed because the founders built without speaking to customers and struggled to find a model people would pay for. A mentor’s advice led them to offer designer fragrances in monthly portions, and customer demand helped the company raise money and eventually get into Y Combinator. She closes with lessons on hiring exceptional people, setting ambitious goals, and choosing advice from people who have achieved what you want.

Jul 11, 2018· 18 min 0:03

Mentioned in 1

Talks by others that mention this company