43:21The Startup Playbook for Hiring Your First Engineers and AEs
David Paffenholz explains how startup founders can attract and hire their first engineers and account executives. He recommends identifying what candidates value, pitching the startup’s specific strengths, and sourcing proactively through referrals, job boards, and personalized outreach. The talk covers role-specific candidate signals, outreach campaigns, interviews, and closing offers quickly. It also discusses recruiting metrics, founder involvement, and when to bring in contract, contingency, or in-house recruiting help.