Ebi Atawodi

Ebi Atawodi explains how she led YouTube Studio’s vision work by gathering input across teams, finding shared creator needs, and turning those insights into strategic themes and products. The process moved from interviews and research to future-focused storytelling, sketching, and prioritization, with the team’s mission crystallizing as “expression meets connection.” She discusses how platform product managers must understand end users and balance reusable foundations with partner teams’ needs. She also shares how her purpose as a storyteller shapes her work, and why leaders benefit from building empathy through their own creative projects.