WhoBuilt

Elena Verna

creator at LinkedIn

Growth leader, adviser, and independent creator discussing her move to solopreneurship.

Key facts

Roles
LinkedIn, creator
Reforge, content creator
Amplitude, head of growth
Dropbox, head of growth
Miro, interim CMO
Previously
Safeway, senior analytics
By the numbers
7.5 years at SurveyMonkey

Career

  1. LinkedIncurrentas of Mar 2024
    creator
  2. Reforgecurrent
    content creator
  3. Amplitudecurrent
    head of growth
  4. Dropboxcurrent
    head of growth
  5. Mirocurrent
    interim CMO
  6. SVP
  7. senior analytics

Timeline 8

Dated events, newest first. Open the sources under any item.

How we verify
Career7Metric1
20248 events
  1. reported 2024-03Metric
    7.5 years at SurveyMonkey
    “I actually rose from an entry-level individual contributor all the way to SVP in the seven and a half years I was there.” 1:21
    Unverified1 source· Talk
  2. reported 2024-03Career
    Elena Verna is content creator at Reforge
    “For Reforge, I invested in being creative much earlier, but it was a lot more guided creation.” 35:06
    Unverified1 source· Talk
    +5 more roles on the full timeline
  3. as of Mar 2024Career
    Elena Verna is creator at LinkedIn
    “I actually think the biggest impact I've been making is with my content on LinkedIn.” 17:49
    Unverified1 source· Talk

Talks 1

36:26
The Journey from Senior VP to Solopreneur

Elena Verna describes how she moved from an entry-level analytics role at SurveyMonkey to senior leadership by building on her analytics strengths and seeking career inflection points. After a difficult leadership job match, she began advising companies as a way to test fit, then discovered that advising and interim roles let her learn across businesses and focus on her strengths. She explains how content and referrals support her independent business, and outlines five growth principles: reach product-market fit, use data, scale with frameworks, build loops, evolve incrementally, and turn failures into learnings. For career optionality, she recommends building a public brand, finding a clear market position, and keeping the skill that makes you distinctive.

Mar 24, 2024· 36 min 0:00