Gustav Alströmer

Gustav Alströmer explains how founders can win their first customers by doing sales themselves and working closely with early users. He covers practical outreach: writing concise sales emails, building a prospect list, running demos, qualifying leads, and onboarding customers. He argues that startups should prioritize reachable early adopters, charge for real value, and track each step of the sales funnel to understand how much outreach is needed. He closes by explaining why early growth often requires hands-on tactics that differ from the scalable channels a company may use later.

Diego Saez Gil explains how Pachama applies remote sensing and machine learning to make forest carbon projects easier to verify and monitor. The company also connects forest restoration and conservation projects directly with companies seeking carbon credits, aiming to improve transparency and direct more funding to forests. The talk covers carbon markets, forest project types, data sources, and the technical challenges of measuring carbon and biodiversity. Saez Gil also discusses Pachama’s early growth, fundraising, and the broader role of technology and regulation in addressing climate change.