Harjeet Taggar

Josh Reeves and Harjeet Taggar discuss how Gusto pivoted from an expert advice idea to payroll after hearing how painful payroll was for small businesses. Reeves explains how the founders scoped an initial payroll system, found early customers, and raised an angel round by focusing on a large, fragmented market and shifts in technology and distribution. The talk also covers Gusto’s approach to product design, expanding into benefits, competition, and maintaining a strong founding team. Reeves describes a future where AI helps Gusto act as a more personalized, proactive back-office partner for small businesses.