Ian Hogarth

Ian Hogarth shares lessons from building Songkick, especially the challenges of starting in a highly consolidated entertainment industry. He argues that founders should understand the industry and its incentives, then build three connected engines: a product users love, a way to grow, and a sustainable business model. He describes how better concert data and easier onboarding improved Songkick’s user experience and growth. He closes with advice on resilience: keep going through difficult periods, learn from users, and build with trusted co-founders.