58:11VR and AR
Jessica Brillhart describes leaving Google to start Vrai Pictures, where she could pursue creative work across VR, AR, and machine learning. She argues that immersive stories should give people room to explore while still conveying a clear underlying truth, and explains how a creator can design for that through world-building, flow, and the audience’s agency. She discusses projects including Deep Dream and The Weather Channel, and reflects on how VR might support art, education, social connection, and memory. She also emphasizes that immersive audio and thoughtful uses beyond entertainment are important to the medium’s future.