Kirsten Green

Kirsten Green argues that consumer AI is a platform shift that can make digital products more personal by building context and relationships over time. She expects the strongest products to start from a real need and rethink their experience from first principles, rather than simply adding AI to an existing product or defaulting to a chat interface. For founders, she emphasizes delivering core product value, communicating it across channels, and using early novelty to gain attention without mistaking it for lasting growth. She also discusses opportunities in conversational search, health and wellness, personal security, and consumer products built around persistent user context.