29:00Kirsty Nathoo explains how startup founders can manage cash and avoid running out of money. She shows how to track burn, runway, revenue growth, and whether a company is on a path to profitability, and stresses reviewing those numbers regularly and honestly. She advises accounting for rising expenses, keeping founders responsible for understanding financial reports, and hiring carefully before product-market fit. Founders should plan as though they will not raise more money and start fundraising early enough to preserve their options.


