WhoBuilt

Reham Fagiri

AptDeco

Key facts

Previously

Career

Timeline 1

Dated events, newest first. Open the sources under any item.

How we verify
20181 event
  1. as of Dec 2018Career
    Reham Fagiri previously at L'Oréal
    “I was still moonlighting ... and still working at L'Oréal.” 5:01
    Unverified1 source· Talk

Talks 2

55:09
Starting a Startup After Business School

AptDeco’s founders explain how their frustration selling furniture on Craigslist led them to build a marketplace that handles payments, pickup, and delivery. They describe testing demand with a simple MVP, learning through YC, and adapting their pricing, delivery operations, and customer acquisition as they grew. The talk also covers practical lessons in analytics, team management, transparent feedback, and making early startup experiments useful. Their advice to YC founders is to act on suggestions thoroughly, talk to customers, and hold themselves accountable.

Dec 14, 2018· 55 min 0:02