Russ Roberts

Russ Roberts explains how economic ideas can help founders think about tradeoffs, delegation, and problems that resolve through emergent order. He describes the nonfinancial meaning of building a company and the emotional difficulty of giving up control as a company grows. He also discusses how conversation, stories, repetition, and asking “and then what?” can make ideas memorable and useful. In the final part, he reflects on the limits of data, the uncertainty behind models, and the human values that economic measures can overlook.