Suhail Doshi

Suhail Doshi explains how Playground shifted from a general image generator toward a visual design tool built around templates and conversational editing. The talk describes Playground v3’s focus on prompt understanding, accurate text rendering, and detailed image control, along with the architectural changes the team made to support those goals. Doshi discusses learning from user behavior, choosing commercially useful design tasks, and how close prompt adherence can complicate aesthetic evaluations. He also reflects on earlier ventures, research priorities, and why reaching state of the art requires sustained attention to small details.

Suhail Doshi explains how to measure product growth with a simple funnel: visits, sign-ups, valuable actions, retention, and sharing. He recommends choosing a small set of metrics, then using them to diagnose whether people understand the product, can get started easily, and keep finding value in it. He illustrates the ideas with Mixpanel’s early landing pages and onboarding, and examples from Airbnb, Google, and other products. He stresses that retention and churn deserve early attention, and that teams with few users should learn by talking directly to customers.