Wes Kao

Wes Kao explains how to stand out by developing a spiky point of view: a distinctive, evidence-based perspective that other experts may reasonably disagree with. She shares how to choose a course topic by balancing market demand with personal interest, and argues that creators should validate demand and plan marketing before building curriculum. She also describes ways to reach audiences through partnerships and free workshops, keep teaching sessions engaging with frequent state changes, and build trust before asking people to buy. Her advice for creators is to start with one product and one channel, then expand after gaining traction.