36:16LinkedIn’s growth came from broadening its purpose from online résumés to creating economic opportunity, with the feed redesigned to connect people who share knowledge with those seeking it. Tomer Cohen explains that AI product leaders must set nuanced objectives, anticipate unintended effects, accept that AI experiences are nondeterministic, and invest in high quality data. He describes humor, video, newsletters, events, and thought leadership as ways to make professional knowledge sharing more useful and accessible. For product teams, he emphasizes ownership, vision, execution, continuous learning, and keeping organizations nimble.